Virgin America was integrated into Alaska Airlines in 2018 but we still miss it. As part of Richard Branson’s line of “Virgin” brands, the company’s slogan was, “A Breath of Fresh Airline.” And it really was. It was a “fun” airline – they were “on a mission to make flying good again” and they did it with purple mood lighting (before anyone else was using that kind of lighting in their planes), altruism such as #TinyDogsTinyFares Cyber Monday (when they offered of up to 30% off flights nationwide and then donated $10 from every booking made on its website to animal shelter partners) and, of course, the infamous “Virgin America Safety Dance” pre-flight safety video:
Virgin America was voted By Travel + Leisure as Best U.S. Airline for 10 years in a row and there’s really no wonder. Their prices were good. They didn’t take themselves too seriously. And best of all, they didn’t allow their employees to take themselves too seriously – an example of this is one of the things I miss the most…
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