Royal Air Maroc is the national airline of Morocco. Up until recently, it was an often overlooked, niche airline with flights to JFK, Boston, Washington D.C. and Miami from its hub city of Casablanca. Only JFK offers daily flights, with all other cities getting service three days of the week. If you were looking to fly to Morocco from the U.S., it was the only way to get there non-stop. They also have connecting flights to several cities in Europe, Africa and the Middle East.
Royal Air Maroc is not currently a member of any airline alliance, so there was no way to use airline miles from U.S. carriers for flights. This is supposedly changing in 2020 when it’s planned that they will join the Oneworld alliance.
They are also not a transfer partner of any U.S. credit card program so you can’t transfer points from AMEX, Citi, Chase or Capital One to their program to book flights.
Then seemingly overnight, Royal Air Maroc became the buzz of the points and miles universe and I can’t understand why. Well, I do understand why but I just can’t see why those reasons are such a big deal.