In February 2015, Four Seasons started their World Tour Packages that featured travel on their own luxury private jet. This was no normal Boeing 757-200; this plane was specially designed for Four Seasons and included 52 lie-flat seats and meals prepared onboard by an executive chef.
This plane would whisk travelers on around-the-world itineraries, visiting iconic landmarks and staying at world-class Four Seasons hotels along the way. The initial response from bloggers like Ben from One Mile at a Time was skepticism about who this plane and these trips were for:
And to some degree I have to wonder how much of a market there is for this. Millionaires probably couldn’t reasonably afford this, while billionaires would presumably want a more tailored experience than a month-long journey with 50 other people and no flexibility — they can just get their own jet. Maybe they’re going after “poor” hundred millionaires?
A year later, Ben wrote another article asking if the Four Seasons plane was overrated and questioning its long term viability:
But personally I’d be surprised if this business model works long term or is expanded. I’m guessing some high end travelers are trying it once out of curiosity, but long term do you really want to drop that kind of cash on such a “rigid” trip, when you could ultimately fly better airline products and have a more customized experience for less?
Well, here we are in 2019 and Four Seasons has announced they’re getting a new plane, an Airbus A321-LR, which will go into service for the trips in 2021. So I guess they’re doing OK. But how?
I was lucky enough to get to talk to someone who’s been on a Four Seasons trip. They were nice enough to share with me the pictures from their trip and even let me read the personal journal they wrote while away (yes, people still write in notebooks, and this leather-bound book was specially provided to guests by Four Seasons for just that reason).