Why We Stay Loyal To Airline Brands (And Why We Sometimes Shouldn’t)

Why do we stay loyal to airline brands? I guess that depends on how you define loyalty. For points and miles people, their first reaction may be to think about loyalty programs. Now, I’ve argued that these programs aren’t really about loyalty anymore and more about incentivizing you to change your current habits.

I’m not talking about this type of loyalty. I’m simply asking why do we to stick with a particular company. I’d bet that you have a go-to airline that, all other things being equal, you’ll book first. Now, if that’s because you’re a part of the loyalty program and need to keep your status, maybe it’s time to hop off that hamster wheel.


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What Should I Do With My Citi ThankYou Points?

On September 1, 2019, Citi is going to change the fourth-night free benefit on the Citi Prestige to make reservations only bookable through the ThankYou portal or by calling a Thank You representative. Then on September 22, 2019, Citi will remove most of their travel insurance and shopping protections from almost all of their card portfolio.

These changes made me rethink our Citi card portfolio and one of the possibilities was canceling our Citi Prestige card. With Citi’s rules, if I cancel a card the points associated with that card expire in 60 days, even if you’ve transferred those points to another Citi ThankYou card which you are keeping open.

If I’m going to need to cash these points out, I better explore my options.

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