Following in the footsteps of their very successful screenings of “Pocahontas” in Central Park in 1995, and The Hunchback of Notre Dame in New Orleans in 1996, on June 14, 1997, the Walt Disney Company, well-known for orchestrating large-scale special events both in and outside theme parks, took on the streets of New York City by bringing its world famous Main Street Electrical Parade to the Big Apple for a one-night-only ride up 5th Avenue. Part of a “Hercules World Premiere Weekend in New York,” the 3-day weekend of events that included a mini-amusement park at Chelsea Piers, it was all a promotion for its upcoming 35th full-length animated feature, “Hercules.” This all came on the heels of the Walt Disney Company doing their part to “clean up” the Times Square area with its purchase and renovation of the historic New Amsterdam Theater for its upcoming theatrical releases (the New Amsterdam had officially re-opened just 2-1/2 months earlier).
Both the New York Times and Variety reported about the “herculean” event (do you see what I did there?) the day before it happened. Some fun facts included:
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