Home Hotels Why The TWA Hotel Is Advertising Another Hotel, Not Themselves

Why The TWA Hotel Is Advertising Another Hotel, Not Themselves

by SharonKurheg

Joe and I adore the TWA Hotel. Between its history and its kitsch, it’s very “us.” Here are some of the things we wrote about the TWA Hotel after our first stay, in 2019:

If you get an email from a hotel, you expect them to invite you to stay with them. Perhaps they’re trying to get “butts in beds.” Maybe they’re offering a great deal.

But the TWA hotel recently sent out a very different type of email. Joe got one. Instead of asking people to come stay with them, they were suggesting potential guests fly to California and stay at the Pasadena Hotel and Pool.

“We’ve got friends
in warm places!

Pasadena Hotel

Your Rose Bowl
Game Plan

Kick off the annual Tournament of Roses with our
friends at the Pasadena Hotel & Pool on January 2!
The hotel is located directly on the Rose Parade
route so you’ll have clear views of flowering floats,
spirited marching bands and high-stepping horses

Make your play now – there’s still time to snag one of
our parade-view corner guestrooms to catch all
the action in the comfort of your robe and slippers!

Then it’s time for the Rose Bowl! Head down to
our newly renovated lobby bar and sip on
specialty cocktails like our Never on Sunday Sangria
and Play-By-Play Paloma as you cheer on the University
of Utah Utes or the Penn State Nittany Lions!”

Why is the TWA Hotel advertising for the Pasadena Hotel & Pool? Not surprisingly, they’re both owned by the same company.

MCR currently owns 145 hotels in 37 states. Some are typical franchise-style hotels with familiar brand names. Hilton Garden Inn Orlando at Seaworld. Sheraton New York Times Square. Residence Inn by Marriott Austin Airport. Homewood Suites by Hilton Cathedral City Palm Springs.

But MCR also has some one-off hotels in their collection, such as the Chambers Hotel in Minneapolis, the High Line Hotel and the New Yorker, both in NYC, the TWA Hotel at JFK and yep, the Pasadena Hotel and Pool, in Pasadena.

The Pasadena Hotel was originally built in 1926. It was owned by Constance V. Perry, a prominent local businesswoman, and at the time it was opened, it was called the Hotel Constance. In its heyday, the Hotel Constance was reportedly one of the most prominent hotels in Pasadena.

The Hotel Constance eventually closed and spent many decades as an assisted living facility. That closed in 2007.

The space was restored by a Hong Hong real estate investment company and reopened, once again as a hotel, now the Dusit D2 Hotel Constance, in 2014. Further construction, in the form of a huge addition, was completed in 2019, which is also when the hotel was again renamed, this time to its original moniker, the Hotel Constance.

Hotel Constance was a victim of Covid, and closed in March, 2020. It looks as if it reopened for themed pool parties in the summer of 2021, but then the hotel went into bankruptcy.

MCR acquired the hotel in March 2022, and reopened the space, now renamed the Pasadena Hotel & Pool, in November, 2022.

And now, I guess, they want more guests 😉 So who better to advertise a nearly 100-year-old hotel with a lobby that still has a 100-year-old “feel,” than to guests of another of their “old but with a lobby refurbished to look like its original time period” hotels?

Smart advertising, there! I mean, early January is a very slow season for visitors to the NYC area – it’s cold, it could be snowy, etc. But Pasadena is beautiful in January, with an average high of 68 degrees. So why not advertise a “new” (old) hotel to the guests of an established one?

You can learn more about the Pasadena Hotel & Pool on their website.

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