We’re all accustomed to hotel companies having a range of hotels under the same corporate umbrella. Hilton Hotels owns both the Waldorf Astoria and the Hampton Inn brands, and a bunch more in between. Marriott runs Fairfield Inns while also owning the St. Regis and Ritz Carlton brands, along with some moderate brands between the two ends. Even IHG, most known for Holiday Inns, is named after Intercontinental Hotels and owns the Kimpton brand.
I can get all of that. But I’m at a loss to explain why the lower-tier hotel brands try to keep a division of hotels consisting of properties that don’t fit within any of their other brands.
While the name may not be familiar, you’ve undoubtedly seen other hotels run the parent company. The Ascend Collection is part of Choice Hotels, better known for EconoLodge, Sleep Inn, and Comfort hotels. We were first introduced to the brand when staying at the Distrikt Hotel, which has since joined Hilton Hotels Tapestry Collection.
We’ve also stayed at the Villa Montes Hotel near San Francisco Airport, which is still a part of the Ascend Collection. While the hotel has apparently lost some of the goth/Buddhist vibes from our stay, we’d still gladly visit again if we needed a quick stay near the airport.
Neither of those hotels invoked anything to do with the Choice Hotels brand and I doubt anyone staying even knew the hotels were part of the brand.
Registry, Dolce, TRYP, and Trademark Hotels
All four of the brands above are part of Wyndham Hotels. The majority of the hotels owned by Wyndham are Travelodge, Super 8, Days Inn, Microtel, Baymont, Ramada and LaQuinta. I’d wager that none of those names make you think of a luxury hotel.
I’d bet you’d be surprised that the chains have numerous properties throughout the US and around the world.
While we’ve never stayed at a fancier Wyndham hotel brand, there’s nothing to keep me from visiting one.
I wasn’t familiar with this chain until some of the people on my business trip to Brooklyn in 2019 were assigned rooms at one of their properties.
The Hotel RL is a division of Red Lion Hotels which is better known for the Americas Best Value Inn. As per the brand website:
Hotel RL is a collection of hotels designed for those who travel to connect and explore. With innovative spaces, stylish guestrooms, award-winning coffee and food you’ll love, our hotels offer an ideal resting place to recharge your curiosity.
While the hotel wasn’t bad, it only offered coffee and a bagel for breakfast and was 3x farther from work than the Hampton Inn I was staying at near JFK airport. After a few days, our corporate travel agent was able to transfer them to our hotel.
After researching this post, I still can’t understand the reasoning for hotel chains to include hotels that are far from their target market. I can’t see someone who usually stays at an EconoLodge suddenly looking for a boutique hotel in San Francisco, or someone who stays at the Americas Best Value Inn deciding to find a hip place to stay in Brooklyn with an awesome coffee bar in the lobby. But maybe that’s just me.
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This post first appeared on Your Mileage May Vary