I recently had the distinct pleasure of having to go through a large pile of old paperwork that wasn’t mine. While most of the things I found were junk, I did come across this gem. Reading it, I thought that I wouldn’t be boycotting if United Airlines was still like this.
In fact, this reminded me more of our visit to the Pan Am Experience. A trip back to a time where flying was an experience and not a chore.
Based on the typeface used on the menu and the Friendship moniker, my best guess is that this menu is from 1972-74 which is the only use I’ve found of the cursive “U” of United.
Imagine boarding your flight from Hawaii to California and being handed this menu.
The first page was for the drinks because it was the 70s and of course, that’s the most important thing.
I see no vermouth on the drink list so I’m assuming the “Very Dry” gin martini consisted of gin and ice :-). I also appreciate the statement that no minors will be served liquor. Interesting that they were also called “soft beverages” and no company had jumped in to be the official soda of United yet.
Here’s the breakfast menu.
Now consider that this was paired with the drink menu from the opposite page :-). Of course, if you were worried about your health you could order the Sanka.
The back page was specific for the flights from Hawaii.
Compare that to what you’ll currently receive on a United flight to Hawaii. That’s if you’re flying from anywhere except the west coast, because then you’ll get the same as any domestic flight.
If you’re flying in United Economy on a premium transcontinental or Hawaii flight*, you’ll receive an “all-in-one” snack bag with a wrapped sanitizer wipe, 8.5-ounce bottled water and two snacks.
I know there are many reasons that airlines no longer provide the service they used to “back in the day.” Airlines are all about profit and there is no shortage of ways they’ve tried to make planes lighter to reduce costs. Passengers have also proven that they don’t want to pay extra for a more enjoyable flight experience, leading to the creation of the Ultra Low-Cost Carriers like Spirit, Sun Country and Frontier in the U.S., RyanAir, and EasyJet in Europe and any number of carriers in Asia and everywhere else in the world.
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This post first appeared on Your Mileage May Vary