Home Travel Demographics Of Who Will Travel First: Age, Income, etc.

Demographics Of Who Will Travel First: Age, Income, etc.

by SharonKurheg

A variety of marketing companies have been studying several different trends of opinions about travel in light of COVID-19. In the past few months we’ve seen studies about:

Most of the studies give the generalizations of responses but rarely get into the nitty-gritty.

Until now.

A major public opinion polling organization has run several surveys concerning Americans’ views on COVID-19. One of their polls discussed when people would be willing to travel and they included the demographics of those who are eager to travel versus those who are willing to wait (and how long they plan to wait).

They divided the data based on travel intent, employment, income, and education. Four different groups emerged, ranging from those most eager to get back to traveling (dubbed “Eager Travelers”) to those who are OK with waiting until as far out as 2023 until they’re willing to travel (labeled “Holdouts”).

Eager Travelers Comfortable Retired Cautious Retired Holdouts
Percent of sample 40% 37% 12% 11%
Employment status 64% F/T 45% retired 56% retired 46% unemployed
College degree 50% yes 52% yes 59% no 60% no
HH income 51% $75K+ 59% <$75K 47% <$35K 53% <$35K
Investable assets 47% $50K+ 56% $50K+ 52% <$10K 54% <$10K
Where they live 44% urban 79% suburban/rural 75% suburban/rural 70% suburban/rural
Travel frequency in past year 3-4 leisure & 2-3 business trips 2-3 leisure trips 0-1 trips (non traveler) 0-1 trips (non-traveler)
Plans to travel 64% in 2020 (40% of which will travel for Memorial Day) 61% in 2020 (7% of which will travel for Memorial Day) 89% don’t plan to travel until 2023 70% don’t plan to travel until 2023

So-called “eager travelers” are people who traveled the most before the onset of coronavirus. They also tend to be younger and employed full time. “Eager travelers” earn more money and have more money to invest and spend. Nearly 2/3 of them would be willing to travel in 2020.

Participants in the “comfortable retired” and “cautious” retired seem to be mainly separated by income and how often they traveled before COVID-19.

Those who are currently unemployed and/or tended to not travel very much even before coronavirus are still the ones who are the least likely to travel.

Of course, income isn’t the only indicator of who will travel. Age is obviously playing a large role in whether or not people are willing to travel. That would account for the older individuals who don’t plan to travel at all until 2023, as well as only 7% of “comfortable retired” who were willing to travel during Memorial Day weekend of 2020. This would make sense, since although COVID-19 can have bad to horrible repercussions for anyone, older individuals tend to be at more risk for complications.

Feature Photo: Statemag.state.gov

#stayhealthy #staysafe #washyourhands

Like this post? Please share it! We have plenty more just like it and would love it if you decided to hang around and get emailed notifications of when we post. Or maybe you’d like to join our Facebook group – we have 13,000+ members and we talk and ask questions about travel (including Disney parks), creative ways to earn frequent flyer miles and hotel points, how to save money on or for your trips, get access to travel articles you may not see otherwise, etc. Whether you’ve read our posts before or this is the first time you’re stopping by, we’re really glad you’re here and hope you come back to visit again!

This post first appeared on Your Mileage May Vary


1 comment

Christian May 25, 2020 - 8:02 pm

I’m torn on whether to even bring it up but besides age, political leaning is a consideration as well.


Leave a Reply

%d bloggers like this: